HTTPS as a ranking signal


billionphotos-1672212 Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default.

That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.Beyond our own stuff, we’re also working to make the Internet safer more broadly.

A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.We want to go even further. At Google I/O a few months ago, wesecurity called for “HTTPS everywhere” on the web.

We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking  into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

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5 Common Website Design Mistakes

A few weeks ago during an interview for a magazine, I was asked, “what is the number one tactic behind all my business success?” My answer…


Quality design is more than pretty pixels. It’s communication, credibility, and conversion. Good design to a consumer is great insight to how they might expect to be treated. It’s vision into the quality of your products and how easy their experience will be. But design can’t just look good, it must also be smart and intuitive.

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SEO expert debunks 5 of the biggest SEO myths

startupcampIf you think you know your SEO, think again. Barracuda Digital’s Luis Navarrete outlines the five most common myths.

SEO has always been one of those online marketing channels with a reputation for being as much witchcraft as technical wizardry and it can therefore be very difficult to decipher what is and isn’t true. The shifting considerations of Google, and subsequent algorithm updates which hit the headlines, do nothing to help clear up this confusion and therefore it’s worth looking more closely and dispelling some of most commonly held myths which still remain persistent in the SEO business.

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